Post by account_disabled on Jan 6, 2024 1:48:01 GMT -8
Currently, the dining rooms of McDonald's restaurants are completely closed in France as a result of the second confinement decreed in the neighboring country to stop coronavirus infections (and which seems to extend beyond the month of December). For this reason, the McDrive service (McAuto in Spain) of the yellow arches chain plays a more important role than ever in the lives of the French. And McDonald's echoes this sentiment in its latest campaign to sell the benefits of its drive-thru establishments in France. The campaign, which bears the signature of the agency TBWA\Paris ( which has given McDonald's in recent years advertisements full of style and beauty ), places in the spotlight the typical takeout bags of the hamburger chain adorably tied with seat belts to the back seats of the cars of those who will devour its contents later.
The three advertisements that integrate the viewer are peppered with small details that suggest the stories hidden behind them. In one of the advertisements, for example, a Happy Meal box appears next Phone Number List to a teddy bear. And in another two bags are portrayed that seem to be huddled over each other as if they were a couple surrendered to the most tender and rapturous love. McDonald's McDrive Happy Meal TBWA Paris McDonald's McDrive couple TBWA Paris McDonald's McDrive TBWA Paris tomorrow On the other hand, the lighting that makes its way inside the vehicles (and that changes in the three advertisements) refers to the different times of the day when McDonald's fans are particularly predisposed to go to a McAuto.
The seats of the cars where McDonald's bags are photographed have, on the other hand, an irresistible "vintage" look that reinforces the exquisite taste that permeates the brand's new "fast food" campaigns. No one would have ever imagined that McDonald's takeout could exude so much style. DATA SHEET Agency: TBWA\Paris (France) Advertiser: McDonald's France Managers on the part of the advertiser: Xavier Royaux, José Jacinto, Benoit Kolb, Sandy Rousseau Managers on the part of the agency: Jonathan Serog, Julie Montagne, Marine Letourneur, Camille Sechaud Executive creative directors : Benjamin Marchal, Faustin Claverie Art director: Philippe Rachel, Carl Harborg Strategic planning: Basile ViaultI Art Buyer: Isabelle Jaubert Image studio: Asile
The three advertisements that integrate the viewer are peppered with small details that suggest the stories hidden behind them. In one of the advertisements, for example, a Happy Meal box appears next Phone Number List to a teddy bear. And in another two bags are portrayed that seem to be huddled over each other as if they were a couple surrendered to the most tender and rapturous love. McDonald's McDrive Happy Meal TBWA Paris McDonald's McDrive couple TBWA Paris McDonald's McDrive TBWA Paris tomorrow On the other hand, the lighting that makes its way inside the vehicles (and that changes in the three advertisements) refers to the different times of the day when McDonald's fans are particularly predisposed to go to a McAuto.
The seats of the cars where McDonald's bags are photographed have, on the other hand, an irresistible "vintage" look that reinforces the exquisite taste that permeates the brand's new "fast food" campaigns. No one would have ever imagined that McDonald's takeout could exude so much style. DATA SHEET Agency: TBWA\Paris (France) Advertiser: McDonald's France Managers on the part of the advertiser: Xavier Royaux, José Jacinto, Benoit Kolb, Sandy Rousseau Managers on the part of the agency: Jonathan Serog, Julie Montagne, Marine Letourneur, Camille Sechaud Executive creative directors : Benjamin Marchal, Faustin Claverie Art director: Philippe Rachel, Carl Harborg Strategic planning: Basile ViaultI Art Buyer: Isabelle Jaubert Image studio: Asile