Post by account_disabled on Jan 6, 2024 1:16:59 GMT -8
National Innovation Agency (Public Organization) or NIA points out the challenging factors in the rice industry that must be advanced through technology and innovation. Especially products or products related to new lifestyles, such as cosmetics, medical and beauty medicine, because consumer behavior is constantly changing. However, in order for the rice and agriculture industries to have a better growth direction, NIA aims Support innovation capabilities for groups of farmers, researchers, and entrepreneurs through the Agricultural Innovation Business Creation Center. It aims to transform the country's agriculture from traditional agriculture to innovative agriculture. and adding more agricultural startups.
In addition, we have joined hands with the B2B Email List Thai Rice Foundation. Organize the 2019 Thai Rice Innovation Award Contest to select innovative works with high potential for commercialization. Assoc. Prof. Dr. Weeraphong Paesuwan, Chairman of the National Innovation Committee National Innovation Agency (Public Organization) revealed that "The occupation of the majority of the country's population is still agriculture. which has approximately 6.6 million households Of these, there are the largest number of rice farmers, approximately 3.7 million households. However, it was found that the group Most of them are still poor. and have a lot of debt Due to high production costs and the rice cultivation process is still inefficient What will help solve these problems is Supporting innovative businesses for farmers That should start from reducing the weak points of rice cultivation, creating markets, reducing costs, and creating new products and services. that arise from startups and SMEs As for the Thai rice industry, there is an equally important problem: export competitors.
Especially India, Vietnam and Pakistan, these countries have cheaper rice prices. Another problem encountered is that many farmers and entrepreneurs are still stuck in developing only mid-level processed products. But in fact, today the market and consumer groups are widely looking for and giving importance to innovative products, and "rice" is considered to be one type of agricultural product that has the opportunity to grow. Especially colored rice and brown rice, as they are rich in nutritional value and are in demand by Thai and foreign consumers. Therefore, the Thai rice industry should seriously develop technology and innovation in rice. In order to be ahead of competitors and create a new dimension for the rice trade industry in the world market." Assoc. Prof. Dr. Weeraphong Added that “The challenging factor in the development of the rice industry may no longer be competitors.
In addition, we have joined hands with the B2B Email List Thai Rice Foundation. Organize the 2019 Thai Rice Innovation Award Contest to select innovative works with high potential for commercialization. Assoc. Prof. Dr. Weeraphong Paesuwan, Chairman of the National Innovation Committee National Innovation Agency (Public Organization) revealed that "The occupation of the majority of the country's population is still agriculture. which has approximately 6.6 million households Of these, there are the largest number of rice farmers, approximately 3.7 million households. However, it was found that the group Most of them are still poor. and have a lot of debt Due to high production costs and the rice cultivation process is still inefficient What will help solve these problems is Supporting innovative businesses for farmers That should start from reducing the weak points of rice cultivation, creating markets, reducing costs, and creating new products and services. that arise from startups and SMEs As for the Thai rice industry, there is an equally important problem: export competitors.
Especially India, Vietnam and Pakistan, these countries have cheaper rice prices. Another problem encountered is that many farmers and entrepreneurs are still stuck in developing only mid-level processed products. But in fact, today the market and consumer groups are widely looking for and giving importance to innovative products, and "rice" is considered to be one type of agricultural product that has the opportunity to grow. Especially colored rice and brown rice, as they are rich in nutritional value and are in demand by Thai and foreign consumers. Therefore, the Thai rice industry should seriously develop technology and innovation in rice. In order to be ahead of competitors and create a new dimension for the rice trade industry in the world market." Assoc. Prof. Dr. Weeraphong Added that “The challenging factor in the development of the rice industry may no longer be competitors.